Every story has a beginning
THIS IS OURS
Everything started in a bar, among friends having a drink when Julio Baeza and José Alberto Verdú got the idea. On a crumpled napkin, they wrote, with a borrowed pen, one word: Acho.
Acho? Yes, Acho. A term that colloquially, in our land Murcia is used to addressing friends in confidence. Acho, how are you? Acho, that’s funny! Acho, this and Acho, that…
And thinking about it that afternoon in May 2015, Julio and Jose Alberto saw it clearly on that napkin – what better word to evoke the emotions we wanted to convey with the project!
A name for our French fries, which could contain the joy of the sun, the sea, and the orchard — the taste of the earth —of the peaceful moments and the laughter among friends. To share, love, and laugh. Everything in a bag. Compartir, amar, reír. Todo dentro de una bolsa. A word that is so much our own,, when we launched the product, we managed, I would say, to touch people’s potatoes, making them feel with each crunchy bite, that Acho was not a new experience, but had always been among us all.
Today, 6 years later, we still have that napkin. So that it reminds us, always with laughter, of the essence with which this beautiful project was forged.
Today, we can proudly say that we market our products in 17 countries. The rest of our history is still to be built. Acho, are you coming?